McDonald's takes the UX. Service owners learn!
What's not to say the McDonald's brand is perceived very differently. Some people are crazy about her, others show the different emotions bare. In total, we can say that this is a matter of taste is not it? Well, yes and no. One is to have a prejudice against fast food and the other is based on opinions, eg on the basis of experience with service, products that offer and the general feeling when you are in their restaurants.
McDonald's decided to get on with the operation and I will say frankly that the very concept for me.
Below you can see some pictures coming from www.clintonbarth.com that illustrate their ideas.
An interesting document containing a detailed description of the concept can be found here [PDF 0.86 MB] .
Actually, this alone is what she is not motivated me to write this post. Approach motivated me and care about how customers perceive the purchasing process itself. What emotions are born in them at every stage of purchase and consumption, and what kind of experience will assist them.
McDonald's is understood. And when you understand that the owners of web sites? When they start to seriously think about what emotions are accompanied by their customers when using their websites? When they start to take care of the User Experience?
If the above article you like, subscribe to the RSS feed and stay up to date with the latest on the blog!
See also
- Links open in a new window or the same?
- Impressions from the first informal meeting of the usability
- Library of usability
(No votes, so be the first!) 
Loading ... 
I wonder when the user experience will take care of ordering the web page :) Current mcdonalds.pl MCD is not bad, but access to information about how many calories does a tortilla takes more than an order and collection thereof.